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AP4F is the best place to get to get your fashion update, they’ve really helped me evolve and move with fashion trends in recent time.

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About A Passion for Fashion

They say a picture is worth a thousand words, a thousand words that describe a vision. A vision transcending a dream into reality. An image representing a feeling, an idea, of achieving something that nobody has achieved before. An ingenuity of color, style, fabric, texture that mixed will create something immaculate. A dress, a shirt, a shoe that will take the costumer into another world. Fashion is not measured in inches or centimeters. Fashion is measured in dreams, dreams of creating something that nobody has seen before or will see again. Because a passion for fashion is not about going shopping, but being one with the world surrounding you, a world of color, texture, ideas, and imagination. A world full of life. A world of magic.

About A Passion For Fashion - Top Fashion Trends, Fitness & Beauty Tips

Where beauty is kidnapped in a blink of an eve by a camera, by 35mm of pure perfection, capturing a moment in time. A shirt, a coat, a model in motion that conveys an idea. A range of beauty, elegance, grace, poise, and talent for just one moment in time is shared with the whole wide world through a medium. An open magazine at the doctors’ office, a moving commercial, buried at the 45-minute mark of a football game – a vision of beauty and two soul penetrating eyes that make the heart skip an extra beat. Because if it weren’t for that gorgeous model, that comfortable pair of shoes, that unique blouse, that head-turning fragrance would be just another product buried in the back of the store, forgotten by the whole world.

fitness modes exercising at the gym

Where grace is captured by the one who sees with her soul, fashion is about moments. Unforgettable moments with a loved one or a friend, walking the crowded isles of a department store until something takes your eyes away. And you stop! You don’t know why you stopped or what made you stop. Where those two radiant blue eyes that caught you dead in your tracks? Was the dress she is wearing? Or was that perfume bottle that she has in her hands. That might smell like heaven. Because if you buy that gorgeous bottle of perfume or that fabulous dress that she is wearing, you might also capture an ounce of her beauty, and an ounce of her passion, an ounce of her seduction.

woman with long hair painting

Created by the artist who knows imagination has no boundaries, limits, constraints—an artist willing to reach the impossible and create something astounding. Something never seen before by the human eyes. Something in the window of a store with blow the mind of everybody passing by. An artistic creation full of life, ingenuity, and emotion. A blend of colors, textures, and ideas will leave everybody who enters the store bewildered, and when she goes to the store, she will remember that design, that dress, those shoes that took her breath away.

fashion designer, clothes, dresses

At the edge of all human possibilities comes a world created by the ingenuity of the designer. A designer dedicating his life’s work to create something unique and loved by everybody who walks in the store. The designer who spends hours upon hours finding out the latest fashion trend. The newest idea to impress the public. Who’s imagination and talent has given him the vision to create something astounding. At the edge of human possibilities, boundaries are pushed by the beauty of the creator’s dreams to amaze the next shopper that comes through the door.

a busy cosmetics mall full of men and women buying make-up

In a universe of passion, a universe full of imagination, ingenuity, colors that will always bring a smile upon the traveler that enters its realm. A universe where there are no limits to what the adventurer can see, smell, or experience. Fashion is not only about buying stuff. Fashion is about going to your favorite mall and escaping your daily problems and worries for an hour or two. Because for 60 minutes during your week, you are surrounded by color, beauty, smells, and people who want to share the same world as you. A world full of life and creation, where one can escape to, every time they pick up their keys and drive to their local mall.

fashion model with her eyes clothes siting in a chair next to a window

By the beauty, poise, and grace of a model, a model that steals the customer’s eye who walks by. One look, one mesmerizing smile, one flip of her radiant hair and her majestic walk down the runway has everyone fixated on one thing: her. They say beauty lies in the eye of the beholder; maybe beauty is everywhere, only we are too busy to see it. Too busy to understand the message that an advertiser is telling us. Perhaps if we buy that make-up, we will not look as radiant as she does. Maybe if we will purchase that cologne, we will not be on that wild safari that is shown in the picture, nor we will take part in that yachting adventure shown in that poster, but maybe, just maybe, for one moment, we will forget the problems of our daily life.

woman and men lying in bed kissing

 A passion for life, for color, for friends and family. For the whole world that surrounds us. They say a picture is worth a thousand words, but a passion is worth more than that because passions make us get up in the morning. A passion for life, for color, for friends and family. For the whole world that surrounds us. The passion of living a full live, the passion of trying to be what we want to be. A passion for beauty. A passion for sports. A passion for fitness and even a passion for fashion.